Retailers have never really understood marketing, they’re clearly into selling. And that’s fine. But there is more to business than selling and retailers have never really equipped themselves to face all that, they have been asleep to the changing habits of consumers and consumerism in general, both locally and globally. The internet has been around for a couple of days now. You would have thought that at some stage retailers would have wondered where this new online buying/selling thing was going? Read the full article »»»»