Murdoch Launches The Daily iPad Only Newspaper.
New York Today: Rupert Murdoch launched his new iPad-only newspaper, Newscop has hired a staff of 100 journalists to produce a fully-digital news app. The Daily is free for the first two weeks, and then they start charging: $.99 per week, or $39.99 for a full year. That’s less expensive than the Murdoch-owned Wall Street Journal – which currently charges over $100 for a full year – it is, however, more expensive than $0, the highest amount most consumers currently seem willing to pay for news content in our brave digital age.
“New times demand new journalism,” said Rupert Murdoch, chairman and CEO of News Corporation, introducing The Daily, the company’s iPad newspaper today.
Murdoch thanked “the amazing Steve Jobs” who last month took a medical leave as CEO of Apple due to health concerns, Jobs was not in attendance. The launch at Manhattan’s Guggenheim Museum, Murdoch noted that he spoke to the Apple visionary last week, adding ,“Steve has been a champion of The Daily from day one.”
The Daily, which is available for .99 a week or $39.99 a year through iTunes, features HD video, animated graphics and text content, of course. Some stories are fronted by a TV news anchor, while others feature 360-degree photos. There are also personalized web tools, social media sharing and Web integration. The central navigation tool, called the carousel,” enables direct access to stories. A customized sports section lets users follow their favorite teams including their Tweets, stats and game schedules. Read the full article »»»»