It is the opinion of this blogger that Microsoft under Ballmer’s helmsman-ship has missed many obvious opportunities, leaving the once mighty company languishing in cyber-nomans land.
Ballmer’s retirement might just open a new chapter for Microsoft, while its Windows OS is used in the vast majority of personal computers. Microsoft during Ballmer’s 13 years of control has had little impact in the fast-growing mobile device segment.
The tech-behemoth has faced a slurry of criticism for not keeping pace with this fast-evolving tech-sector. A large part of Microsoft’s problem seems to be a huge lack of self-concept, 15 years ago the company quite willingly accepted that it wasn’t the cool-kid on the block, Mr Gates indeed embraced his uncoolness.
15 years ago the tech-galaxy seemed balanced. Apple had creatives covered, the NASDAQ had a bunch of competitors to fill each niche between Microsoft’s dullness and Apples glistening stardom. This was a plus-place for Microsoft to be, so long as it stayed away from Apples end of the market, so long as it stayed boring.
While Apple has gone from strength to strength, Microsoft’s continuous failure at recognizing what it does super-well, the dull stuff, OS and Office, and there isn’t a thing wrong with that. Unless of course you’ve become slightly insecure, forgotten who your buddies are and you’ve grown a need to play with the good-looking kids. Microsoft has sacrificed it’s solid image in a futile attempt at cornering the glamour-end of tech. I realise this sounds like a bit of hot air, but (I need to say this: old people love Microsoft)
Old people love Windows 8, the OS and amazingly the phone. The fastest – and most ignored – group of technology consumers LOVES WINDOWS 8! So who does Microsoft market Windows 8 to… clever little bumpkins, trendites and fashion conscious iPhone owners? :: Read the full article »»»»