WhatsApp, a cross-platform mobile app that allows users to exchange text messages without having to pay carrier charges, has apparently been in discussions with Facebook for more than 12 months.
The deal bolsters the Facebook’s – currently populated with more than 1.2 billion members – mobile user base with the 450-million strong WhatsApp users.
The deal will see WhatsApp operated independently.
It’s Facebook’s biggest acquisition to date, coming less than two years after Mark Zuckerberg’s firm raised $16 billion in the record breaking public stock offer.
The WhatsApp deal includes $US12 billion in Facebook shares, $4 billion in cash and $3 billion in RSUs – Restricted Stock Units – for employee retention.
Facebook said via it’s blog the deal that “the deal supports Facebook and WhatsApp’s shared mission to bring more connectivity to the world. The combination will help accelerate growth and user engagement across both companies. “
Unlike Facebook, WhatsApp is a slim operation, with less than 35 engineers – 1 engineer to 14 million users – it processes 50 billion messages a day.
The attraction runs much deeper than popularity, WhatsApp will not only boost Facebook’s international coverage, more importantly, it will add up to 350 million mobile users to Facebook’s mobile advertising offer :: Read the full article »»»»