User comments are going a little mental on this, with one Apple fan saying “Ditch the headphone jack? new earpods to connect via the lightning port!? …and when the question of charging and listening to music simultaneously comes I guess the big A is going to make use of thier wireless charging patent (#iphone will charge even while in your hand and at a distance from the power source) or more Obviously …the magnetic Charger (the one found in the new apple watch)… Crazy times ahead ! #appleforever” :: Read more on Apples plans »»»»
Revenue in the three months to March jumped by over 70 percent to $US2.5 billion, versus analyst estimates of $US2.35 billion. After costs, net profit came in at $US642 million.
Revenue from mobile ads made up almost 60 percent of the total earnings compared with 30 per cent the same time 12 months ago.
Facebook’s active users also grew, hitting 1.28 billion by the end of the period, with just over a billion of those users accessing the service on mobile devices.
However, while the growth in mobile users and ad revenue growth was viewed as a positive development, the company said its still has some way to go to make advertising content relevant to consumers :: Read the full article »»»»
The social media behemoth said it would build on Oculus’s technology, particularly its virtual reality headset aimed at gamers, and seek to develop the technology for other areas such as communications, education, and entertainment.
The deal will see Oculus shareholders receive $US400 million in cash plus 23.1 million Facebook shares in the deal. Facebook called hailed Oculus as the leader in immersive virtual reality technology, with a strong following among developers.
The company has already garnered more than 75,000 orders for the $350 Oculus Rift headset development kits :: Read the full article »»»»
WhatsApp, a cross-platform mobile app that allows users to exchange text messages without having to pay carrier charges, has apparently been in discussions with Facebook for more than 12 months.
The deal bolsters the Facebook’s – currently populated with more than 1.2 billion members – mobile user base with the 450-million strong WhatsApp users.
The deal will see WhatsApp operated independently.
It’s Facebook’s biggest acquisition to date, coming less than two years after Mark Zuckerberg’s firm raised $16 billion in the record breaking public stock offer.
The WhatsApp deal includes $US12 billion in Facebook shares, $4 billion in cash and $3 billion in RSUs – Restricted Stock Units – for employee retention.
Facebook said via it’s blog the deal that “the deal supports Facebook and WhatsApp’s shared mission to bring more connectivity to the world. The combination will help accelerate growth and user engagement across both companies. “
Unlike Facebook, WhatsApp is a slim operation, with less than 35 engineers – 1 engineer to 14 million users – it processes 50 billion messages a day.
The attraction runs much deeper than popularity, WhatsApp will not only boost Facebook’s international coverage, more importantly, it will add up to 350 million mobile users to Facebook’s mobile advertising offer :: Read the full article »»»»
Documents filed in California as part of a class action lawsuit are claiming that Facebook intercepted and scanned messages for information about its billion users.
The class action is being led by two Facebook users in the US, and is being brought on behalf of all users located within the US who have sent or received private Facebook messages that included a URL (webpage link) in the content of the message.
Facebook accumulates about 200 petabytes of data per year and is currently growing by around half a petabyte a day :: Read the full article »»»»
Facebook has become a social media behemoth with an insane reach, more than a billion users around the planet, the majority logging into the site several times daily, it’s hard to see how advertisers can go wrong.
When it comes to advertising on the world’s biggest social media network it isn’t simply the mass of users that Facebook push, the huge amount of data the company keeps on each user is it’s major draw, advertisers are coaxed with the opportunity to target exactly the audience they want.
Among mainstream advertisers theres still apprehension, a bunch of discussion on whether Facebook advertising is affective, deeper; does Facebook advertising simply generate leads, or does it drive direct sales?
Clearly the argument isn’t simple, Facebook offers advertisers several layers, from sponsored posts, full pages and mobile feeds to tradition button ads. And with multiple formats within its 10 categories, the offer is extensive.
With such a long reach, a massive combination of placement options, sidled up to metrics that are more measurable than almost any other platform, why wouldn’t you advertise on Facebook? :: Read the full article »»»»
In a pickle once again, the US National Security Agency – NSA – has apparently hacked into communications links used by the planets largest techs, Google and Yahoo. According to documents leaked by former NSA contractor Edward Snowden the tech-behemoths security was breached in transit between data-centres.
It seems the more this pot gets stirred, the more sludge surfaces, weak restrictions on the NSA’s overseas activities are apparently used to exploit major US companies’ data to a much greater extent than previously thought, The Washington Post reported. It however remains unclear how the NSA accessed the links.
Like other major tech-behemoths, Yahoo and Google constantly send data over shared and exclusive international fibre-optic telecommunication lines. The newly disclosed NSA program, operated with the UK’s spy agency GCHQ – Government Communications Headquarters – jointly amassing 181 MILLION individual records, in just one 30-day splurge, according to the Post.
The head of the NSA, General Keith Alexander, said: “To my knowledge, this never happened.” Wink Wink Nudge Nudge :: Read the full article »»»»