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Facebook Mobile Ads ‘Delight’

Posted: May 9th, 2014 | Author: | Filed under: Facebook, Technoid Computer News | Tags: , , , | Comments Off on Facebook Mobile Ads ‘Delight’

Facebook Mobile Ads DelightFacebook reckons its better than expected first quarter result were in the main thanks to rapid uptake of its mobile advertising platform.

Revenue in the three months to March jumped by over 70 percent to $US2.5 billion, versus analyst estimates of $US2.35 billion. After costs, net profit came in at $US642 million.

Revenue from mobile ads made up almost 60 percent of the total earnings compared with 30 per cent the same time 12 months ago.

Facebook’s active users also grew, hitting 1.28 billion by the end of the period, with just over a billion of those users accessing the service on mobile devices.

However, while the growth in mobile users and ad revenue growth was viewed as a positive development, the company said its still has some way to go to make advertising content relevant to consumers :: Read the full article »»»»