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Just How Far Can Facebook Advertising Get You? …and would Google put up with these tactics!?

Posted: December 8th, 2013 | Author: | Filed under: Facebook | Tags: , , , , , , , , | Comments Off on Just How Far Can Facebook Advertising Get You? …and would Google put up with these tactics!?

www.facebook.com/advertisingFacebook has become a social media behemoth with an insane reach, more than a billion users around the planet, the majority logging into the site several times daily, it’s hard to see how advertisers can go wrong.

When it comes to advertising on the world’s biggest social media network it isn’t simply the mass of users that Facebook push, the huge amount of data the company keeps on each user is it’s major draw, advertisers are coaxed with the opportunity to target exactly the audience they want.

Among mainstream advertisers theres still apprehension, a bunch of discussion on whether Facebook advertising is affective, deeper; does Facebook advertising simply generate leads, or does it drive direct sales?

Clearly the argument isn’t simple, Facebook offers advertisers several layers, from sponsored posts, full pages and mobile feeds to tradition button ads. And with multiple formats within its 10 categories, the offer is extensive.

With such a long reach, a massive combination of placement options, sidled up to metrics that are more measurable than almost any other platform, why wouldn’t you advertise on Facebook? :: Read the full article »»»»


Instagram Displays First Ad

Posted: November 1st, 2013 | Author: | Filed under: Facebook, Instagram | Tags: , , , | Comments Off on Instagram Displays First Ad

Instagrams First AdSocial networking site Instagram has begun displaying ads, as Facebook moves to start making money from the photo-sharing service it paid a billion-dollars for last year. instagrams first sponsored photo was of a Michael Kors ladies watch, tastefully displayed on a table with a caption reading “Pampered in Paris”

“Michael Kors ran the first ad on Instagram this morning, targeting women in the US in a certain age range,” Instagram said.

The image has garnered more than 218,000 likes within it’s first 12 hours online, along with some bitter remarks from Instagram users. Notably, the Michael Kors ad increased the advertisers likes by more than 370 percent, garnered 4.4 million page impressions, 33,000 new followers and perhaps most importantly, over 2,000 of the respondents said they intended to buy the watch. Cleverly, US Instagram users will see the ad even if they are not following the Michael Kors brand :: Read the full article »»»»


Facebook Privacy Change unHides Profiles from Search

Posted: October 12th, 2013 | Author: | Filed under: Facebook | Tags: , , , | Comments Off on Facebook Privacy Change unHides Profiles from Search

FacebookFacebook has started removing a privacy setting that allowed users to prevent their profile from being searchable on the site. In a statement posted online, Facebook’s chief privacy officer Michael Richter says users who have enabled the feature will be informed of the changes on their Facebook profile and in emails.

Facebook says only a small percentage of users have enabled the setting and the changes will not affect the privacy settings on posts. Facebook says the change is part of an expansion of the search feature on Facebook.

All Facebook users used to have a setting called Who can look up your Timeline by name? controlling who could find you when people typed your name into the Facebook search bar :: Read the full article »»»»


Facebook a Sorry Site After 6 Million Users Private Data Shared

Posted: June 22nd, 2013 | Author: | Filed under: Facebook, Hack! | Tags: , , , , | Comments Off on Facebook a Sorry Site After 6 Million Users Private Data Shared

FACEBOOKFacebook says it’s “upset and embarrassed” that it allowed a software bug to share the phone numbers and email addresses of  6 million users. However the social network says no financial or other information was revealed to others, and there is “no evidence that this bug has been exploited maliciously”. Facebook says affected users are being notified by email.

The social media behemoth has stressed that the practical impact is likely to be “minimal,”  because improper data sharing would only have occurred between users who already had some connection.

In a statement Facebook said the bug “may have allowed some of a person’s contact information to be accessed by people who either had some contact information about that person or some connection to them”. It said the unwarranted sharing would have occurred when a Facebook user went to download an archive of their Facebook account through the social network’s Download Your Information  tool :: Read the full article »»»»


Facebook Hacked

Posted: February 15th, 2013 | Author: | Filed under: CHINA!, Facebook, Hack! | Tags: , , , , | Comments Off on Facebook Hacked

FACEBOOKFacebook says its computer system has been targeted in a series of attacks by an unidentified hacker group, however, the social media behemoth has stressed they don’t believe there is any evidence that user data has been compromised.

The company says the malware came from the infected website from a mobile developer.

“Last month, Facebook security discovered that our systems had been targeted in a sophisticated attack,” the company said in a blog post.

“The attack occurred when a handful of employees visited a mobile developer website that was compromised. We remediated all infected machines, informed law enforcement, and began a significant investigation that continues to this day.”

The social network, which says it has more than 1 billion active users worldwide, said it was not the sole target. Facebook’s announcement follows recent cyber attacks on other prominent websites :: Read the full article »»»»


REBLOG! Australians Addicted to Smartphones, the Rest of the World is Addicted to Social Media

Posted: February 13th, 2013 | Author: | Filed under: Facebook, News From the web, REBLOG, Smartphone, Social Media | Tags: , , , , , | Comments Off on REBLOG! Australians Addicted to Smartphones, the Rest of the World is Addicted to Social Media

Serious Addiction WARNING!Blogger and ABC contributor Peter Ryan has a superneat post on a new report confirming what most of us  already knew: Australians are addicted to their smartphones. The survey of smartphone users by tech behemoth Cisco reveals that the daily ritual for Gen Y Aussies kicks off with a quick txt.

Many of the survey participants admitted that they checked for messages, emails and updates at least twice an hour, many becoming anxious when their phone goes astray.

Kevin Bloch isn’t alone, our favourite news agency – Reuters – has an ubercool post on our latest addiction, Social Media.

Social media is now apparently a recognised addiction, a study undertaken last year by the University of Chicago found that Liking and Tweeting can be even more addictive than cigarettes or alcohol. The research showed that social networking sites gave users a burst of the addictive neurotransmitter dopamine :: Read the full article »»»»


Facebook Hits A Billion Users

Posted: October 5th, 2012 | Author: | Filed under: Facebook, Standout | Tags: , , , , | Comments Off on Facebook Hits A Billion Users

Facebooks One Billionth UserFacebook reckons it now has more than one billion users, serious bragging rights by anyone’s standard.

However, some analysts still have serious worries about how the social network site can make money from members.

Co-founder and Head Honcho Mark Zuckerberg made the announcement yesterday, saying the number is “humbling”.

“This morning, there are more than one billion people using Facebook actively each month,” Zuckerberg said in a statement. “Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.”

The social network site reached one billion monthly active users on September 14, according to Zuckerberg. The wizbang number is slightly lower but equally as impressive,  according to Zuckerberg Facebook has 600 million mobile users :: Read the full article »»»»