Ever done anything a little woeful, something you’d rather wasn’t plastered all-over your social media, ooops. Facebook’s new search feature, called Search FYI, is either really helpful or really creepy, depending on how you look at it.
Last week, Facebook made it so that anything – possibly everything – you’ve ever posted on the platform is now much more easily searched :: Read the full article »»»»
Posted: May 9th, 2014 | Author: Verity Penfold | Filed under: Facebook, Technoid Computer News | Tags: Advertising, Business News, facebook, Mobile Advertising Platform | Comments Off on Facebook Mobile Ads ‘Delight’
Facebook reckons its better than expected first quarter result were in the main thanks to rapid uptake of its mobile advertising platform.
Revenue in the three months to March jumped by over 70 percent to $US2.5 billion, versus analyst estimates of $US2.35 billion. After costs, net profit came in at $US642 million.
Revenue from mobile ads made up almost 60 percent of the total earnings compared with 30 per cent the same time 12 months ago.
Facebook’s active users also grew, hitting 1.28 billion by the end of the period, with just over a billion of those users accessing the service on mobile devices.
However, while the growth in mobile users and ad revenue growth was viewed as a positive development, the company said its still has some way to go to make advertising content relevant to consumers :: Read the full article »»»»
Posted: March 26th, 2014 | Author: Michael Courtenay | Filed under: Facebook, Hardware, Technoid Computer News | Tags: facebook, Gamer News, Minecraft, Oculus Rift, Oculus VR, Reddit, Virtual Reality | Comments Off on Facebook Plugs-into Oculus VR
Facebook has announced it’s buying virtual reality specialist Oculus for about $US2 billion in cash and shares.
The social media behemoth said it would build on Oculus’s technology, particularly its virtual reality headset aimed at gamers, and seek to develop the technology for other areas such as communications, education, and entertainment.
The deal will see Oculus shareholders receive $US400 million in cash plus 23.1 million Facebook shares in the deal. Facebook called hailed Oculus as the leader in immersive virtual reality technology, with a strong following among developers.
The company has already garnered more than 75,000 orders for the $350 Oculus Rift headset development kits :: Read the full article »»»»
Posted: February 22nd, 2014 | Author: Michael Courtenay | Filed under: REBLOG | Tags: facebook, Facebook Mobile Users, Indeepmedia, Messenger, Mobile Messaging, Non Carrier SMS, Social Media News, Social Networking Sites, WhatsApp | Comments Off on Facebook Snaps-up Mobile Messaging Service WhatsApp
The social networking behemoth that is Facebook, has announced it’s buying mobile messaging service WhatsApp in a deal worth $US19 billion, seriously expanding its mobile footprint.
WhatsApp, a cross-platform mobile app that allows users to exchange text messages without having to pay carrier charges, has apparently been in discussions with Facebook for more than 12 months.
The deal bolsters the Facebook’s – currently populated with more than 1.2 billion members – mobile user base with the 450-million strong WhatsApp users.
The deal will see WhatsApp operated independently.
It’s Facebook’s biggest acquisition to date, coming less than two years after Mark Zuckerberg’s firm raised $16 billion in the record breaking public stock offer.
The WhatsApp deal includes $US12 billion in Facebook shares, $4 billion in cash and $3 billion in RSUs – Restricted Stock Units – for employee retention.
Facebook said via it’s blog the deal that “the deal supports Facebook and WhatsApp’s shared mission to bring more connectivity to the world. The combination will help accelerate growth and user engagement across both companies. “
Unlike Facebook, WhatsApp is a slim operation, with less than 35 engineers – 1 engineer to 14 million users – it processes 50 billion messages a day.
The attraction runs much deeper than popularity, WhatsApp will not only boost Facebook’s international coverage, more importantly, it will add up to 350 million mobile users to Facebook’s mobile advertising offer :: Read the full article »»»»
Posted: January 23rd, 2014 | Author: | Filed under: Facebook | Tags: Facebook Decline, Myspace, social network site | Comments Off on Facebook Compared to a Disease… about to be cured
Facebook has been called lots of things since it rise to stardom in 2006. According to 2 US researchers however, the social network is most comparable to an infectious disease.
The researchers reckon that the online behemoth is experiencing a spike, right before its decline, they also claim the social network will lose 80 per cent of users by 2017.
Two doctoral candidates in mechanical and aerospace engineering at Princeton University made their claims in a paper published online at a scientific research archive, but not yet peer-reviewed.
Facebook losing 800,000,000 user might seem like a fantasy, if history is any measure however it may just happen.
Based on the rise and fall of MySpace, John Cannarella and Joshua Spechler say that Facebook, the largest online social network in history, is set for a massive fall :: Read the full article »»»»
The social network behemoth that is Facebook, is being sued in a US court for allegedly selling details derived from private messages to advertisers without users’ consent.
Documents filed in California as part of a class action lawsuit are claiming that Facebook intercepted and scanned messages for information about its billion users.
The class action is being led by two Facebook users in the US, and is being brought on behalf of all users located within the US who have sent or received private Facebook messages that included a URL (webpage link) in the content of the message.
Facebook accumulates about 200 petabytes of data per year and is currently growing by around half a petabyte a day :: Read the full article »»»»
Posted: December 8th, 2013 | Author: Michael Courtenay | Filed under: Facebook | Tags: Adsense, Adult Only Content, facebook, Facebook Ads, Facebook R Rated Ads, Google Plus, Goolge, Inappropriate Advertising, social network site | Comments Off on Just How Far Can Facebook Advertising Get You? …and would Google put up with these tactics!?
Facebook has become a social media behemoth with an insane reach, more than a billion users around the planet, the majority logging into the site several times daily, it’s hard to see how advertisers can go wrong.
When it comes to advertising on the world’s biggest social media network it isn’t simply the mass of users that Facebook push, the huge amount of data the company keeps on each user is it’s major draw, advertisers are coaxed with the opportunity to target exactly the audience they want.
Among mainstream advertisers theres still apprehension, a bunch of discussion on whether Facebook advertising is affective, deeper; does Facebook advertising simply generate leads, or does it drive direct sales?
Clearly the argument isn’t simple, Facebook offers advertisers several layers, from sponsored posts, full pages and mobile feeds to tradition button ads. And with multiple formats within its 10 categories, the offer is extensive.
With such a long reach, a massive combination of placement options, sidled up to metrics that are more measurable than almost any other platform, why wouldn’t you advertise on Facebook? :: Read the full article »»»»