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Google Restructures Under Alphabet, Ooops

Posted: August 15th, 2015 | Author: | Filed under: Favorite New Thought, Google, News From the web, Social Media, Standout, Technoid Computer News | Tags: , , , | Comments Off on Google Restructures Under Alphabet, Ooops

Google to restructure under 'Alphabet' umbrella with search engine as one of several entitiesThe behemoth that is Google has announced a surprise corporate restructure, forming a new parent company dubbed Alphabet that will include the internet search unit as one of several entities.

Google chief executive Larry Page announced the change, saying he would hold the same title at Alphabet, the new holding company for the technology giant’s newer ventures including research arm X Lab, investment unit Google Ventures and health and science operations.

The new chief executive at the search unit – Google – will be the current vice president, Sundar Pichai.

Alphabet will include units focusing on life sciences such as a glucose-sensing contact lenses and the health research firm Calico. Google X, which handles research on self-driving cars and internet balloons, will also be a separate unit.

Other units to be separated include the drone delivery project Wing, Google Fiber’s high-speed internet, the home automation unit Nest and investment arms.

But Ooops… Google’s new holding company – Alphabet’s – website is abc.xyz because Alphabet.com is owned by Alphabet, a BMW-owned fleet management service. Even though only a few people had ever heard of BMW’s Alphabet before, the company clearly isn’t going to let all of this free publicity just sit there unfettered, BMW says it has no intention of letting go of the domain name ::::
Google to restructure under 'Alphabet' umbrella with search engine as one of several entities

“Our company is operating well today, but we think we can make it cleaner and more accountable,” Mr Page said.”So we are creating a new company, called Alphabet. I am really excited to be running Alphabet as chief executive with help from my capable partner, co-founder Sergey Brin, as president.”

Mr Page said Alphabet was “mostly a collection of companies”, the largest of which is Google.

“Under the new structure, this newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead,” Mr Page said.

Alphabet will include units focusing on life sciences such as a glucose-sensing contact lenses and the health research firm Calico.

Google X, which handles research on self-driving cars and internet balloons, will also be a separate unit.

Other units to be separated include the drone delivery project Wing, Google Fiber’s high-speed internet, the home automation unit Nest and investment arms.

Alphabet Inc. will replace Google Inc. as the publicly traded entity, and all shares of Google will automatically convert to shares of Alphabet, with all of the same rights.

Google will become a wholly-owned subsidiary of Alphabet. According to a regulatory filing, the Google unit will include search and search ads, maps, apps, YouTube, Android and related technical infrastructure.

All projects under Alphabet ‘must produce results’: tech analysts say. The reorganisation comes amid concerns that Google’s dominance of the technology sector may have peaked as the landscape evolves.

Google has for years been the leader in internet searches and has turned advertising linked to those searches into a highly lucrative business.

But its shares have struggled since hitting an all-time high in early 2014 and it has little to show for ventures in other areas, including self-driving cars, Google Glass, internet balloons, health care, Google TV, mobile payments, home automation and its Google+ social network, among others.

Bob O’Donnell, who heads the consultancy firm TECHnalysis Research, said that this was an assertive move on Google’s part.

“There have been a lot of questions about their ability to grow outside of search,” Mr O’Donnell said. “Search has been their cash cow for a long time.”

The new structure means that each of the projects, including “wacky” ones would have to stand on their own and produce results, Mr O’Donnell said.

“There has been a sense they need to be more serious about these things,” Mr O’Donnell said.

Jan Dawson of Jackdaw Research agreed. “The biggest question about Google’s Alphabet transition is whether we finally get transparency over non-core business finances,” he said.

Google shares rallied some 5.6 per cent in after-hours trading on the news to $US669.08.

BMW: Alphabet Is More Than A Name To Us!

So…. according to Techcrunch, Google is now the largest subsidiary corporation of Alphabet, the newly established holding company that manages Google and all of the company’s side projects. But Alphabet’s website is abc.xyz because Alphabet.com is owned by Alphabet, a BMW-owned fleet management service. Even though only a few people had ever heard of BMW’s Alphabet before, the company clearly isn’t going to let all of this free publicity just sit there unconverted.

BMW’s Alphabet had a little bit of fun with Google and posted its own version of the Google alphabet. The tagline: Because Alphabet is more than a name to us. BMW could have come up with a funnier list, but then Alphabet is a fleet-management company. There’s only so much fun you can have with that.

BMW has made it clear that it doesn’t intend to relinquish the Alphabet.com domain name to Google. And unless Alphabet – the abc.xyz Alphabet, that is – decides to launch a car company under the Alphabet name, it’s probably okay from a trademark standpoint.

Still, it’s amusing – perhaps just a little bizarre too – that Google (the galaxy’s largest and most precise search engine) decided on a name for its new holding company even though it couldn’t secure the most obvious domain name, or social media accounts, for that entity via Frederic Lardinois @fredericl

@mcsixtyfive

The Kernel

RELATED! Tech Giants Scramble to Fix ‘Freak’

Get Your Freak OnAs Google, Apple and Microsoft scramble to patch a long missed security flaw it might be timely to remember how we got here. Way back at the latter end of the last century – the 1990s, when Netscape browser was all the rage and – SSL (Secure Socket Layer) encryption was brand-spanking-new, the U.S. government wanted control over export of “weapons grade” encryption.

Its theory was that domestic communications could benefit from stronger, 128-bit encryption, but ‘backdoors’ should be available to U.S. intelligence and law enforcement when it came to foreign communications, the concept of weaker, “export grade” encryption was born.

Turns out that this theory and it’s legacy backdoor, a vulnerability that we’ve come to know in recent days as ‘FREAK’ still exists in up to 30 percent of U.S. web servers. It’s a sad example of how zombie-security from the era that gave us grunge can come back and bite us on the posterior.

Meanwhile, Apple and Google are saying they’ve developed fixes/patches – though we note Apple has yet to deploy –  to mitigate the ‘Freak’ security flaw. Initially thought to be immune, Microsoft released an advisory which warned hundreds of millions of Windows PC users are also vulnerable to the security vulnerability :: Read the full article »»»»

RELATED! China Kills Google’s Gmail

China Kills Google's GmailChina-tech watchers are saying China has all but blocked the last remaining ways for people to access Gmail, Google’s email service.

Experts say Gmail traffic in China was shut down last week after Chinese authorities apparently plugged the third-party applications that allowed users to get around existing hurdles. Only a trickle of emails have got through since.

Gmail is the galaxy’s largest email service, it has however been largely inaccessible from within China since June last year, coinciding with the run-up to the 25th anniversary of the Tiananmen Square crackdown on pro-democracy demonstrators.

But users could still access the service by using third-party mail applications, rather than the webpage. Gmail users could access emails downloaded via protocols like IMAP, SMTP and POP3, allowing users to communicate using Gmail on apps like Apple iPhone’s Mail and Microsoft Outlook ::Read the full article »»»»

RELATED! ‘The Future of Internet Freedom’ According to Google

'The Future of Internet Freedom' According to GoogleTwo Google executives have penned an article for the New York Times “The Future of Interent Freedom”

In the op-ed, the duo – Eric Schmidt and Jared Cohen – detail the the means to overcome internet censorship in repressive communities.

Schmidt, the executive chairman of Google, Cohen, Director of Google Ideas, assert that the coming decade will see the internet increase by five-billion users from around the globe.

The Googlers surmise that the population growth will come primarily from places like Russia, Vietnam, Pakistan and Iran where www. access is heavily censored, another dystopian divination? :: Read the full article »»»»

L9 SPORTS

source: afp
source: techcrunch
source: @fredericl
source: reuters
image source: indeepmedia

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