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Facebook Mobile Ads ‘Delight’

Posted: May 9th, 2014 | Author: | Filed under: Facebook, Technoid Computer News | Tags: , , , | Comments Off on Facebook Mobile Ads ‘Delight’

Facebook Mobile Ads DelightFacebook reckons its better than expected first quarter result were in the main thanks to rapid uptake of its mobile advertising platform.

Revenue in the three months to March jumped by over 70 percent to $US2.5 billion, versus analyst estimates of $US2.35 billion. After costs, net profit came in at $US642 million.

Revenue from mobile ads made up almost 60 percent of the total earnings compared with 30 per cent the same time 12 months ago.

Facebook’s active users also grew, hitting 1.28 billion by the end of the period, with just over a billion of those users accessing the service on mobile devices.

However, while the growth in mobile users and ad revenue growth was viewed as a positive development, the company said its still has some way to go to make advertising content relevant to consumers ::::
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“Our goal is that every time you open news feeds, every time you look at Facebook you see something, whether it’s from consumers, or whether it’s from marketers, that really delights you that you are genuinely happy to see,” said the company’s chief operating officer Sheryl Sandberg.

“I think we hit that more than we used to with our ads, but I think the truth is we still have a long way to go.”

Facebook’s co-founder and CEO Mark Zuckerberg is hopeful that ads will continue to become better targetted, and the company’s revenue growth will continue.

“We remain as optimistic as ever about the long-term opportunity to grow revenue impressively by improving the quality and relevance of our ads and increasing the value we bring to marketers,” he told analysts on a telephone briefing.

At a company briefing, Facebook said that chief financial officer David Ebersman will resign to return to a role in the healthcare industry where he worked before joining the social media company in 2009. Ebersman will stay with Facebook until September.

@verity_penfold

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source: facebook


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