The social media behemoth said it would build on Oculus’s technology, particularly its virtual reality headset aimed at gamers, and seek to develop the technology for other areas such as communications, education, and entertainment.
The deal will see Oculus shareholders receive $US400 million in cash plus 23.1 million Facebook shares in the deal. Facebook called hailed Oculus as the leader in immersive virtual reality technology, with a strong following among developers.
The company has already garnered more than 75,000 orders for the $350 Oculus Rift headset development kits ::::
“While the applications for virtual reality technology beyond gaming are in their nascent stages, several industries are already experimenting with the technology,” Facebook chief executive Mark Zuckerberg said in a statement. “Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow. Oculus has the chance to create the most social platform ever and change the way we work, play and communicate.”
Oculus’s headset earned raves from numerous reviewers at the annual global technology fair CES in Las Vegas in January.
Buying it puts Facebook, the social networking leader, in competition with Oculus rival Sony for development of advanced virtual reality headsets.
Facebook said Oculus will maintain its headquarters in Irvine, California, and continue developing the Rift platform.
Gamers Shy Away From Facebook/Oculus Deal
As the purchase was announced, a small – but hardcore group of gamers flooded the web with a xxx of xxx over.
The most vocal xxx was Marcus Persson, maker of uberpopular Minecraft, Persson said via his blog – notch.net – that prior to the $2 billion deal he had begun developing a version of Minecraft for the Oculus headset, he has since withdrawn the development in protest of the sale.
“Facebook isn’t a company of grass roots tech enthusiasts, Facebook has a history of caring about building user numbers, and nothing but building user numbers,” Mr. Persson wrote. “I definitely want to be a part of VR, but I will not work with Facebook.”
Marcus Persson is much lauded in the gaming community as a purist, his reputation for not selling out – even when opportunities such as this popup – has gained him a rolled gold reputation.
Online forums like Reddit ran-red hot with displeasure at the Facebook/Oculus deal.
“I can’t say I’ve ever been as disappointed by any corporate purchase as I am right now. Holy shit,” Reddit user, 3zekiel wrote. “This probably set back next generation Virtual reality gaming back quite a few years.”
According to many forum users, news of the deal has been doing the rounds for months, while many gamers are dissapointed, no-one really seemed surprised.
RELATED! Facebook Snags Mobile Messaging Service WhatsApp
WhatsApp, a cross-platform mobile app that allows users to exchange text messages without having to pay carrier charges, has apparently been in discussions with Facebook for more than 12 months.
The deal bolsters the Facebook’s – currently populated with more than 1.2 billion members – mobile user base with the 450-million strong WhatsApp users.
The deal will see WhatsApp operated independently.
It’s Facebook’s biggest acquisition to date, coming less than two years after Mark Zuckerberg’s firm raised $16 billion in the record breaking public stock offer.
The WhatsApp deal includes $US12 billion in Facebook shares, $4 billion in cash and $3 billion in RSUs – Restricted Stock Units – for employee retention.
Facebook said via it’s blog the deal that “the deal supports Facebook and WhatsApp’s shared mission to bring more connectivity to the world. The combination will help accelerate growth and user engagement across both companies. “
Unlike Facebook, WhatsApp is a slim operation, with less than 35 engineers – 1 engineer to 14 million users – it processes 50 billion messages a day.
The attraction runs much deeper than popularity, WhatsApp will not only boost Facebook’s international coverage, more importantly, it will add up to 350 million mobile users to Facebook’s mobile advertising offer :: Read the full article »»»»
RELATED! Did Facebook Sell Data From Users’ Private Messages?
Documents filed in California as part of a class action lawsuit are claiming that Facebook intercepted and scanned messages for information about its billion users.
The class action is being led by two Facebook users in the US, and is being brought on behalf of all users located within the US who have sent or received private Facebook messages that included a URL (webpage link) in the content of the message.
Facebook accumulates about 200 petabytes of data per year and is currently growing by around half a petabyte a day :: Read the full article »»»»
RELATED! Just How Far Can Facebook Advertising Get You? …and would Google put up with these tactics!?
Facebook has become a social media behemoth with an insane reach, more than a billion users around the planet, the majority logging into the site several times daily, it’s hard to see how advertisers can go wrong.
When it comes to advertising on the world’s biggest social media network it isn’t simply the mass of users that Facebook push, the huge amount of data the company keeps on each user is it’s major draw, advertisers are coaxed with the opportunity to target exactly the audience they want.
Among mainstream advertisers theres still apprehension, a bunch of discussion on whether Facebook advertising is affective, deeper; does Facebook advertising simply generate leads, or does it drive direct sales?
Clearly the argument isn’t simple, Facebook offers advertisers several layers, from sponsored posts, full pages and mobile feeds to tradition button ads. And with multiple formats within its 10 categories, the offer is extensive.
With such a long reach, a massive combination of placement options, sidled up to metrics that are more measurable than almost any other platform, why wouldn’t you advertise on Facebook? :: Read the full article »»»»
Michael’s time is spent making other folks land softly, easing their days, so they’re able to enjoy their evenings: He Likes To Worry!
Overtly fond of driven people, loves the energy, his client list is diverse, an English Brain Scientist, a Hotelier on the up, a PR firm and a half dozen special individuals. As well, he runs online campaigns for several brands, throws his fifty cents in for Unruly Media, takes on the odd guest editorial and lunches out in Melbourne every second day and can often be found walking The Tan, mumbling stories out loud.
“…what I like most about my world? The anonymity, I like that others get the kudos.”