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Facebook Compared to a Disease… about to be cured

Posted: January 23rd, 2014 | Author: | Filed under: Facebook | Tags: , , | Comments Off on Facebook Compared to a Disease… about to be cured

Facebook.Compared.to.a.DiseaseFacebook has been called lots of things since it rise to stardom in 2006. According to 2 US researchers however, the social network is most comparable to an infectious disease.

The researchers reckon that the online behemoth is experiencing a spike, right before its decline, they also claim the social network will lose 80 per cent of users by 2017.

Two doctoral candidates in mechanical and aerospace engineering at Princeton University made their claims in a paper published online at a scientific research archive, but not yet peer-reviewed.

Facebook losing 800,000,000 user might seem like a fantasy, if history is any measure however it may just happen.

Based on the rise and fall of MySpace, John Cannarella and Joshua Spechler say that Facebook, the largest online social network in history, is set for a massive fall ::::
Facebook vs Myspace

“Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out, and have been successfully described with epidemiological models,” they wrote.

They applied a modified epidemiological model to describe the dynamics of user activity of online social networks, using publicly-available Google data.

It will make uncomfortable reading for the social media giant co-founded by Mark Zuckerberg, which has more than 1.1 billion users around the globe and turns 10 years old next month.

Their study said Facebook, whose shares climbed to a new high of $US58.51 ($A66.10) this week, has been in decline in terms of data usage since 2012.

“Facebook is expected to undergo rapid decline in the upcoming years, shrinking to 20 per cent of its maximum size by December 2014,” said the researcher’s paper, posted online at ArXiv.org.

“Extrapolating the best model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80 per cent of its peak user base between 2015 and 2017.”

The new research comes amid surveys suggesting that younger users started gravitating away from Facebook in 2013.

Mr Cannarella and Mr Spechler told AFP they did not wish to comment publicly in person until their manuscript had completed its peer review process ahead of formal publication.

@Judith_Stenbach

RELATED! Did Facebook Sell Data From Users’ Private Messages?

Did Facebook Sell Data From Users' Private Messages?Facebook, is being sued in a US court for allegedly selling details derived from private messages to advertisers without users’ consent.

Documents filed in California as part of a class action lawsuit are claiming that Facebook intercepted and scanned messages for information about its billion users.

The class action is being led by two Facebook users in the US, and is being brought on behalf of all users located within the US who have sent or received private Facebook messages that included a URL (webpage link) in the content of the message.

Facebook accumulates about 200 petabytes of data per year and is currently growing by around half a petabyte a day :: Read the full article »»»»

RELATED! Facebook Privacy Change unHides Profiles from Search

Facebook Privacy Change unHides Profiles from SearchFacebook has started removing a privacy setting that allowed users to prevent their profile from being searchable on the site. In a statement posted online, Facebook’s chief privacy officer Michael Richter says users who have enabled the feature will be informed of the changes on their Facebook profile and in emails.

Facebook says only a small percentage of users have enabled the setting and the changes will not affect the privacy settings on posts. Facebook says the change is part of an expansion of the search feature on Facebook.

All Facebook users used to have a setting called Who can look up your Timeline by name?controlling who could find you when people typed your name into the Facebook search bar :: Read the full article »»»»

RELATED! Just How Far Can Facebook Advertising Get You? …and would Google put up with these tactics!?

Just How Far Can Facebook Advertising Get You? …and would Google put up with these tactics!?Facebook has become a social media behemoth with an insane reach, more than a billion users around the planet, the majority logging into the site several times daily, it’s hard to see how advertisers can go wrong.

When it comes to advertising on the world’s biggest social media network it isn’t simply the mass of users that Facebook push, the huge amount of data the company keeps on each user is it’s major draw, advertisers are coaxed with the opportunity to target exactly the audience they want.

Among mainstream advertisers theres still apprehension, a bunch of discussion on whether Facebook advertising is affective, deeper; does Facebook advertising simply generate leads, or does it drive direct sales?

Clearly the argument isn’t simple, Facebook offers advertisers several layers, from sponsored posts, full pages and mobile feeds to tradition button ads. And with multiple formats within its 10 categories, the offer is extensive.

With such a long reach, a massive combination of placement options, sidled up to metrics that are more measurable than almost any other platform, why wouldn’t you advertise on Facebook? :: Read the full article »»»»

GIFTS.FOR.HER GIFTS.FOR.HIM

source: afp/arxiv
image source: indeepmedia/reuters-comscore


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