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Apple Picks Up 3D Sensing Tech-co PrimeSense

Posted: November 26th, 2013 | Author: | Filed under: Apple, Cult of Apple, Technoid Computer News | Tags: , , , , , | Comments Off on Apple Picks Up 3D Sensing Tech-co PrimeSense

Apple Acquire 3D Tech-co PrimeSenseConsumer tech-behemoth Apple Inc, has acquired 3D developer PrimeSense, it hasn’t however disclosed how it intends to use the new acquisition. PrimeSense is a developer who’s technologie allow devices to respond to their environment in three dimensions.

Apple purchased the Israel based company yesterday, tech-analysts believe the move indicates a shift toward more sophisticated gesture-control in Apples mobile devices, iPhone and iPad.

An Apple spokesman confirmed the purchase, however declined to say how much it spent or what the technology will be used for. Israeli media said Apple paid about $350 million for PrimeSense, whose technology powers the gesture control in Microsoft Corp’s Xbox Kinect gaming system ::::

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” an Apple spokesman said in an e-mail.

A spokeswoman for PrimeSense said: “We can confirm the deal with Apple. Further than that, we cannot comment at this stage.”

It was the second acquisition of an Israeli company by Apple in less than two years. Apple bought flash storage chip maker Anobit in January 2012.

It isn’t yet known for which specific applications Apple aims to use the PrimeSense technology or the price it has paid for the Tel Aviv, Israel, company. Apple spokeswoman Kristin Huguet emailed the company’s standard statement after an acquisition.

The Israeli company has licensed the technology to Microsoft but it is unclear how that deal changes with Apple’s acquisition of PrimeSense, which provides the technology behind Kinect’s visual gesture system.

PrimeSense’s technology has been used to power Microsoft’s Kinect motion sensing input device in the original Xbox.

PrimeSense said earlier this month that its sensor was used by 3-D printing company 3D Systems for its new 3-D scanner called Sense.

The company’s sensors have applications in other areas, ranging from retail to healthcare, which suggest that Apple has a number of alternatives for deployment of the technology in its own devices. Its Capri sensor is a small-size device designed specifically for integration with mobile phones, TVs, tablets and PCs.

Analysts are expecting PrimeSense’s technology to show up in Apple devices in about 12-18 months from now, potentially in the often-speculated device for the living room such as a television, dubbed iTV by fans.

PrimeSense’s technology currently powers around 25 million devices, enabling natural interaction between users and devices, between devices and their surroundings, the company said on its website. Apple’s interest in PrimeSense was first reported in July by Israeli financial newspaper Calcalist.


RELATED! Sense 3D Scanner by PrimeSense

Our world is 3D, so why shouldn’t our tools be the same, and accessible to all? We can’t wait to see how far the evolution of 3D scanning and printing will go.

RELATED! Apple Pulls Popular Video App

Apple Pulls Viddy Video-sharing App from iStore Over Porn ContentApple has pulled the popular mobile video-sharing app Viddy from its App Store after receiving complaints that the program contains pornographic user-uploaded content.

The app, which allows users to upload and edit 15-second videos on their iPhones, was removed Thursday. Business Insider reported that Viddy CEO Brett O’Brien is now working on having the offending clips removed.

O’Brien explained that Viddy is not meant to be a “haven for explicit content,” but that the rapid growth of its user base had made it difficult to properly monitor all uploaded videos.

Based out of Venice, California, with a work force of 10, Viddy recently secured a $6 million Series A round from investors Battery Ventures, Bessemer Ventures, Greycroft Ventures, Qualcomm and others.

The start-up has also locked content deals with Disney, rock outfit Linkin Park and rap artists Snoop Dogg and T-Pain. The Viddy app received 40 million views in January :: More on Apple »»»»

RELATED! Every Apple in 30 (ish) Seconds

April, 1976 Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Shortly thereafter they began selling the Apple I. Thirty-six years on, Apple has released hundreds of products. Some have been flops, others have revolutionized – even created – entire markets :: Read the full article »»»»

source: primesense
source: reuters
source: apple

image source: youtube
image source: youtube

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