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UPDATED: Samsung to Double Smartphone Sales in 2012

Posted: February 27th, 2012 | Author: | Filed under: Samsung, Technoid Gadget News, Übergadget | Tags: , , , , , , , | Comments Off on UPDATED: Samsung to Double Smartphone Sales in 2012

Samsung to Double Smartphone Sales in 2012Samsung Electronics mobile chief said the consumer electronics behemoth aimed to nearly double its smartphone sales in 2012 from last year, stepping up its battle with nemesis Apple. J.K. Shin, president and head of Samsung’s Mobile Communications Business, made the comment to reporters ahead of the Mobile World Congress trade show in Barcelona. His remarks were later confirmed by a company spokesman. Samsung topped global smartphone sales rankings last year, more than quadrupling smartphone sales to 97.4 million from 2010, according to data from Strategy Analytics.

In 2011 Apple finished a close second to Samsung, with sales of 93 million smartphones. J.K. Shin also said Samsung aimed to boost its total handset – including non smartphones –  sales to 380 million this year, which would mark 16 percent sales growth for the world’s No.2 handset maker. Samsung Electronics last year sold 327.4 million handsets, up from 280.2 million in 2010, according to Strategy Analytics. Those foxy Fins, Nokia, though battling to get a foot into the smartphone market, sold 422 handsets in 2011, up from 150 million in 2010. UPDATED: February 29, 2012 ::::

Taiwanese mobile maker HTC is confident new models coming to market in April will turn around the ailing fortunes of the world’s No.5 smartphone maker, and help to boost its annual sales volumes above last year’s level.

“We are confident this year will be … a much better year,” Florian Seiche, chief of HTC’s European operations said, referring to the number of smartphones sold.

“Even with the Q1 not being the ideal fast start right out of the gate in January, which of course we would have preferred, even with that we are very confident,” Seiche told Reuters in an interview on sidelines of the Mobile World Congress in Barcelona.

The Taiwanese smartphone maker launched the HTC One series of models at the trade show, taking the fight to Samsung Electronics and Apple Inc with fast graphic chips and advanced music and photography functions. It is a fight that HTC was losing at the end of last year, when its sales slumped and investors dumped shares on concerns the firm had lost its edge.

HTC, is the world’s No. 5 smartphone maker, the baby behemoth launched it’s new range of smartphones on this week, hoping the fresh designs will help it to recover some of the lost market share. The new smartphones are crucial for HTC in a cut-throat market place — dominated by Samsung Electronics and Apple Inc — as lack of new, outstanding models has sent its sales sinking over the last months.

The challenge for HTC, which was once the standard bearer for the market-leading Google’s Android operating system, but dropped in global rankings last quarter, is to make its Android devices stand out among dozens of similar models.

HTC unveiled three new models for the new HTC One range late on Sunday, ahead of start of Mobile World Congress trade show in Barcelona. “HTC One takes HTC to a new level,” CEO Peter Chou said at a news conference.

HTC One Family

HTCs new models – One X, One S and One V — run the latest version of Android software.

HTC said 144 mobile operators — the widest carrier support for the firm so far — have agreed to carry HTC One range models starting from April. “The products look competitive, but HTC executives will be looking over their shoulders nervously to see how these new devices stack up against rival Android smartphones also being announced at the show,” said Ben Wood, head of research at CCS Insight.

HTC said on earlier this month that it anticipated a drop in revenue of as much as 36 percent for the first quarter, well below analysts’ expectations. ID:nL4E8D653N]The former contract maker had a fairytale ride in 2010 and early 2011, when its shares more than tripled in the 14 months to April 2011 and sales grew four-fold in 1-1/2 years as consumers snapped up its innovative phones with their distinctive large clock numerals.But an equally rapid fall from grace saw its stock become the worst performer among global smartphone companies last year, down 42 percent.


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